Grimshaw has won a publicly tendered contract to re-masterplan Hammersmith town centre in west London
Hammersmith and Fulham Council has chosen the AJ120 practice to deliver an urban design strategy and illustrative masterplan for the district, which is poised for large-scale regeneration.
According to the original contract notice: ‘The commission will entail a masterplanning exercise to establish a spatial vision for the Hammersmith Town Centre Regeneration Area, options for delivery of identified growth requirements, and the design principles and strategic objectives and policies that will need to be put in place to shape and support future development.’
Grimshaw principal Annelie Kvick Thompson said: ’This is a great master planning project for the practice, and an opportunity to strengthen Hammersmith’s Town Centre as an attractive area to work, live and visit.
‘Through regular workshops with residents we are developing a concept that will create a centre that prioritises people and the public realm, supports growth and celebrates the history and identity of the area.’
The local authority has identified the potential for 2,800 new homes and 10,000 new jobs in its local plan for the town centre.
Priorities for the area include improving Kings Mall shopping centre, encouraging independent and specialist shops, delivering modernised office blocks and promoting arts and leisure uses.
Also proposed are new cycle and pedestrian connections to the River Thames, high-quality public spaces and a two-way traffic system to replace the current gyratory system.
Source: Image by Patche99z
The masterplan must also reflect plans to replace Hammersmith’s A4 flyover (pictured) with a new ‘flyunder’ – an idea floated by Halcrow and local firms Assael and Hugh Broughton Architects two years go.
The council has asked Grimshaw to provide both a medium-term vision that does not preclude the flyunder being built and long-term plans for the flyover’s eventual removal.
Key developments in the area include a £275 million redevelopment of Bechtel House by Sheppard Robson Architects, which is now on site.
Collado Collins Architects also recently completed a revamp of a Grade II-listed Ford assembly plant and showroom nearby.