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Contest to revamp Moscow’s ‘Oxford Street’ announced

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An international competition has been launched to revitalise Moscow’s historic Tverskaya Street

Organised by Strelka KB, the contest seeks proposals for a 1.5 kilometre stretch of the prominent thoroughfare which connects Bloruskaya Station with Red Square.

Open to architects and landscape architects – the project is part of the Government of Moscow’s ongoing ‘My Street’ public realm renewal programme which will overhaul 50 city centre roads in 2016 alone.

According to the brief: ‘Tverskaya is Moscow’s signature street. Broadened and virtually built anew in the 1930s-50s, it brings together the power of neo-classicist palazzos with Stalinist Empire style stores and restaurants and is a major thoroughfare of the city centre.

‘On the one hand, Muscovites take pride in Tverskaya, and there can be no drastic change in its appearance, while on the other, we need the image of a contemporary street in a friendly and open city. So, how do we get a friendly Tverskaya? This is what the competition is about.’

First laid out in the 12th century, Tverskaya Street originally hosted grand aristocratic houses but was remodelled to feature large commercial buildings, department stores and churches during the nineteenth century.

Today the widened eight-lane street is a major traffic artery connecting the city’s concentric ring roads and it is used for transporting thousands of troops and military vehicles during the annual 9 May Victory Day Parade.

The 6.2 hectare competition site stretches from Pushkinskaya Square on the inner Garden Ring to Triumfalnaya Square on the outer Boulevard Ring in the north. A further section heading up to the Bloruskaya Station terminus is also included.

Proposals must reflect the historic importance of the competition site – which is mostly used by local residents and office workers – while also considering planned future developments.

Dutch practice West 8 has already drawn up plans for the southern section between Pushkinskaya square and Mokhovaya street near Red Square which is more popular with tourists.

Key aims of the project include delivering new green amenities and wider pavements, optimising traffic lanes, creating a more active street front and upgrading engineering services.

Street shelters, improved accessibility, noise reduction measures, new signage and paving, and social spaces will all be required.

Applications may be in English or Russian. Judges include Union of Moscow Architects president Nikolay Shumakov, Strelka Institute chief executive Varvara Melnikova, landscape architect Martha Schwartz and Philip Wren of London-based Wren Architecture.

The winning team – set to be announced 7 July – will receive a £9,000 prize and up to £43,000 to develop their winning design as part of the city’s streets improvement program.

Two additional joint second-place prizes worth approximately £3,800 each will also be awarded.

The registration deadline is 2 June and proposals must be submitted by 28 June.

How to apply

Visit the competition website for more information

Contact details

KB Strelka
3rd floor
Building 3
6 Bersenevskaya Embankment

Tel: +7 (495) 268-06-11
Email: beststreetmoscow@strelka-kb.com

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