Odense in Denmark has launched a competition for a new 6,000m² Hans Christian Andersen ‘fairytale’ visitor attraction
The project is part of a downtown regeneration within the city where the famous author was born in 1805.
The design competition comes two years after an earlier ideas contest was launched for a fairytale garden and ‘House of Fairytales’ on the same site.
Chosen from more than 500 entries, the winners of the previous contest – Transborder Studio, Rodion Kitaev and London-based Leith Kerr Architecture – have all been encouraged to compete for the latest contract.
First opened in 1908, the city’s existing museum – located inside Hans Christian Andersen’s childhood home – focusses on the author’s life and personality.
The only child of a struggling shoemaker, Hans Christian Andersen went on to write numerous famous stories including The Emperor’s New Clothes, The Little Mermaid and The Ugly Duckling.
The new attraction will create a gateway to the existing museum facilities and also explore the writer’s creative output and popular fairytale writing.
According to the contract notice: ‘Empathy, imagination and play will form the basis for learning about Hans Christian Andersen’s fairytale world.
‘Form and content will encourage exploration and discovery with the goal to arouse emotions, create understanding and give guests some unique experiences.’
It will occupy a 9,000m² city centre site currently divided by a four-lane road which is set to be overhauled.
Around 6,000m² of new interpretation spaces are to be created – mostly below ground – and 325m² of existing buildings will also be adapted.
Five teams will receive £14,000 each during the first stage and finalists will receive an additional £19,000 to compete in the final round.
Entries may be completed in English, Danish, Swedish or Norwegian.
The deadline for applications is 4pm local time on 5 August.
How to apply
View the contract notice for more information
5000 Odense C