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Competition: Etar Museum Hotel, Bulgaria

Etar Museum Hotel, Bulgaria
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An open international contest has been launched to overhaul the landmark Strannopriemnitsa Hotel at the ‘Etar’ open air ethnographic museum in Bulgaria

Open to local and international architects and multidisciplinary teams – the single-stage anonymous competition seeks ‘expert, transparent and motivated’ proposals for a £900,000 revamp of the hotel which hosts visitors to the popular Balkan Mountain attraction.

The project is part of an ongoing upgrade of the sprawling Etar museum which opened in 1964 around 8 km south of Gabrovo and today features more than 50 historic buildings along with various exhibitions focussing on traditional rural Bulgarian life.

According to the brief: ‘The open air ethnographic museum “Etar”, as the largest group tourist destination in Gabrovo and among the most visited in Bulgaria, has been also undergoing a rapid development - it has updated its cultural calendar and has attracted both experienced professionals and young generation team members.

In this context, the redevelopment of Strannopriemnitsa Hotel as an integral part of “Etar” will contribute to the renovation and modernization of the complex. It allows for improvement of the functional links in the museum, for optimization of the spaces and for additional new functions, which will both enrich and popularize the work of the Museum. On the other hand, the reconstruction should preserve the spirit of the authentic Bulgarian architecture, skilfully combined with the classical modernism of the building. The reconstructed building should also provide spaces suitable to the current needs and future intentions of the ethnographic museum.’

Gabrovo is a major city in central northern Bulgaria located at the foot of the Balkan Mountains and famous for its architecture influenced by the Bulgarian National Revival movement. The seven-hectare Etar museum was created in the 1960s as a new cultural and educational attraction centred around the 1780 Karadzheyka water mill.

The open air park features many Bulgarian revival houses along with restaurants and various displays focussing on the country’s unique customs, culture and craftsmanship. In recent years the museum has expanded its cultural and academic output, upgrading existing buildings and holding a competition earlier this year for a new branding strategy.

The latest competition, organised by Urbanistas and backed by the Municipality of Gabrovo, aims to upgrade and reconfigure the Strannopriemnitsa Hotel which is a key venue for visitors to the museum. The hotel currently features around 61 beds in 5 single, 22 double, 2 quadruple rooms and 1 suite.

International applicants are encouraged to team up with local firms to compete and all submissions must be completed in Bulgarian. Judges include Delcho Delchev of Transformatori Association; Martin Hristov, deputy chair of the Chamber of Architects in Bulgaria; and Teodora Uzunova from Etar.

The overall winner, to be announced in late January, will receive a £4,600 prize and be invited to negotiate for the design contract. A £1,800 second prize and £900 third prize will also be awarded.

The deadline for applications is 15 January.

How to apply

Visit the competition website for more information

Contact details

Theodora Uzunova

Tel: 0887874802
Email: t.uzunova@etar.bg


Svetla Dimitrova, director of Etar

Svetla Dimitrova

Svetla Dimitrova

Svetla Dimitrova

Why are you conducting a competition for the reconstruction of the hotel part of the Ethnographic Open-air Museum Etar?

The Ethnographic Open-air Museum Etar is among the few institutions of this kind that have a hotel as a part of their building stock. The hotel itself is built in the style of the architecture presented in the museum. We believe that this competition will give us the chance to receive and to choose among the best redevelopment projects. A competition, organised with clear criteria and transparent procedures is an opportunity for architects from different places to participate. We would be glad to have representatives from other countries even though the competition was announced as a national one. When you compete and you are not eligible according to the initial rules, you have the urge to give your best. If there are more project proposals, the jury will be busier and more satisfied.

What is your vision for the new image of the hotel?

The new hotel will combine accommodation, residences and offices for the museum administration. These functions should not interfere. The outer appearance cannot be changed because the building is part of an ensemble declared as cultural heritage of national importance. The building has five floors and it can be approached from different levels due to the different heights in the terrain.The total floor area is nearly 3,500m². We expect the winning project to provide a new environment where hotel guests can feel cosy in a different and authentic atmosphere. In addition, the museum staff should be provided with good working conditions. Wood is a dominating material In the interior of the building. It can be seen in floors, ceilings and furniture. The interior has to prompt the architectural style of the Bulgarian Revival period, and at the same time to offer all the modern comforts. Energy efficiency is a very important element of the redevelopment because it will reduce maintenance costs of the building and make it warmer in winter and cooler in the summer.

What kind of architects and designers do you hope to participate in the competition?

We hope to have both notable names in architecture and design, and still uncovered talents. The participant or at least one member of the participating team should be a fully certified architect in their relative country of work and all the documentation should be translated into Bulgarian. The Ethnographic Open-air museum Etar is very popular because it organises many events and is the only one of its kind in Bulgaria. Every year more than 200,000 people come to visit. In 2015, the 13 millionth visitor was welcomed. The museum is a member of the European Association of Outdoor Museums, and this year Gabrovo was included in the UNESCO World Organisation of Creative Cities. I think it would be challenging and prestigious for every architect and design professional to take part in the competition.The ambition of the museum is to demonstrate a new style of management and promotion of cultural heritage that could become a model used by other museums in the country. The competition for reconstruction of the hotel building is part of this strategy.

What other design options are set on the horizon and how will the designers be chosen for them?

A project for reconstruction of one of the biggest museum buildings is being developed. It has to be transformed into multifunctional halls for exhibitions and work with different audiences. We plan to rebuild a former school in a place where museum artefacts can be stored and easily viewed by students and specialists. There will also be laboratories for conservation and restoration. We want the yard of the school to be turned into outdoor exposure site for water-powered installations. At the beginning of December, the results of the Museum’s Graphic Identity Contest and Logo will be announced, and the implementation steps will have to be planned. There are several houses whose second floors will be turned into showrooms for expositions. Challenges are many, but the selection of good specialists is the most important step in their implementation.

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