East Staffordshire Borough Council (ESBC) is seeking consultants for a new regeneration strategy for historic Burton-upon-Trent
The team chosen for the estimated £50,000 contract will create a long-term strategic vision to improve and future proof the market town which is famous for its brewing and ancient abbey.
The project, supported by Staffordshire County Council (SCC), aims to boost visitor numbers to Burton-upon-Trent while also encouraging more retail, employment and town centre living up to 2030 and beyond.
According to the brief: ‘The aim is for Burton Town Centre to be a thriving, attractive and accessible place for the residents of East Staffordshire and also for those who visit the town, ensuring there is a range of retail, culture and leisure options to meet the local needs of a growing and culturally diverse population.
‘ESBC and SCC are keen to explore all options or solutions that may currently be available in the market, and are interested in responses that show how improvements could be made to maximise the opportunities in these areas.’
Located between Derby and Lichfield on the banks of the River Trent, Burton is a historic settlement home to around 72,000 people. The town is known as the capital of the National Forest, a new 520km2 woods planted in the 1990s.
Key landmarks include the Grade II-listed Burton Town Hall (pictured) and the St George’s Park National Football Centre by Redbox Design Group.
The project aims to transform Burton into an economic, retail, leisure and cultural for the wider region. New town centre employment opportunities and housing will also be delivered while heritage assets and green spaces will furthermore be enhanced.
The winning team will draw up a ‘thought provoking forward view’ considering a range of improvements needed to boost growth within the historic settlement over the coming decades. An outline implementation plan, public realm vision and cost estimates will also be required.
The deadline for applications is 12noon on 26 March.
How to apply
View the contract notice for more information
East Staffordshire Borough Council
Burton upon Trent