The University of Reading has launched a design contest for a £14,000 installation to raise awareness of antimicrobial resistance (AMR) in high street pharmacies
The competition seeks ‘engaging, inspirational, and didactic’ proposals for a new information space to raise awareness of the dangers of antimicrobial resistance among visitors to community pharmacies. It is open to cross-disciplinary teams of small design practices, architects, information designers and pharmacists.
The project, supported by the Arts and Humanities Research Council, aims to create a new ‘persuasive space’ to promote self-care remedies for colds and other common ailments avoiding antibiotics. Shortlisted teams will each receive £6,000 to develop their schemes. The winner will be installed at the Day Lewis pharmacy in Woodley, Reading, this summer.
In its brief, the university says it wants to use ‘principles of user-centred design … to improve the knowledge and understanding of antimicrobial resistance.
‘The ideas and prototypes that emerge from our competition will exemplify collaboration between academics and practitioners in information design, architecture/indoor built environment, human factors and pharmacy, and present solutions that we hope will lead to other projects and continuing collaboration and funding.’
Antimicrobial resistance, also known as antibiotic resistance, is when germs resist the medicines designed to treat them. This can result in ‘superbugs’ resistant to multiple drugs, is linked to a growing number of deaths every year and had led to calls to drastically reduce the unnecessary use of antibiotics.
The call for submissions is part of a larger project being run by the university: Information Design and Architecture in Persuasive Pharmacy Space: combating AMR’ (IDAPPS), which aims to promote self-care as an alternative to antibiotics.
Participating teams should feature at least three members representing different disciplines such as architecture and built environment, information design, human factors and ergonomics, behavioural science, psychology, linguistics, biological science, and pharmacy.
Applications should include a 500-word expression of interest and details of any previous relevant projects. Several shortlisted teams will be invited to attend a two-day ‘ideas lab’ on 30 April and 1 May, during which they will develop their concepts with support from the IDAPPS team.
Each team will receive £6,000 to further develop its design in response to feedback from the IDAPPS team. The overall winner, to be announced in early June, will see its £14,000 design installed in Woodley and open to the public in July.
The deadline for applications is 5pm on 16 March.
How to apply
Post-doctoral Research Assistant
Department of Typography & Graphic Communication
University of Reading