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Ab Rogers and Jamie Fobert vying for V&A gift shop

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Ab Rogers and Jamie Fobert are among six teams competing for a £1 million overhaul of the Victoria and Albert Museum (V&A) gift shop in west London

Friends & Co, MPA Architects, Brinkworth Design and Edge complete the shortlist in the high-profile competition.

Planned to complete in 2017, the project will transform the South Kensington museum’s main shop into a new ‘flexible and dynamic’ space with better connections to surrounding exhibition spaces.

According to the shortlist announcement: ‘The V&A main shop will be redesigned to provide a flexible and dynamic retail space with better connections to surrounding galleries and circulation areas.

‘Sitting at the heart of the museum, the shop will introduce a contemporary approach to retail that will facilitate closer connections between cultural and commercial activities.’

The project is part of the museum’s high-profile FuturePlan renewal programme which aims to harness the ‘best contemporary designers’ to improve visitor facilities inside the Grade I-listed Aston Webb-designed landmark.

Carmody Groarke defeated David Kohn and FAT offshoot Ordinary Architecture to win a contest for a new £1.3 million members’ room at the museum in January.

Amanda Levete’s £49.5 million Exhibition Road project to redevelop the V&A’s Boilerhouse Yard entrance is expected to complete when the new shop opens next year.

New images of the museum’s planned V&A East campus on the Olympic Park – designed by Allies and Morrison and O’Donnell + Tuomey – were revealed in March. Sam Jacob Studio is also working with the V&A’s curators on the new museum’s design brief.

The winning gift shop team – set to be announced in June – will develop the scheme to RIBA Stage 6 (Completion) and fit-out works will begin in February next year.

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