An open ideas contest has been launched to transform Hammersmith Town Centre as part of this year’s London Festival of Architecture (LFA)
Open to everyone, the anonymous contest is backed by West London Link – a consortium of local architects campaigning to replace Hammersmith’s notorious A4 flyover with a tunnel.
Other supporters include the RIBA West London Architectural Society and HammersmithLondon Business Improvement District (BID).
According to the brief: ‘Hammersmith Town Centre has been blighted by the A4 and the flyover since the 1950’s and yet is only a stone’s throw from a particularly charming riverside.
‘How should Hammersmith Town Centre reconcile all the pressures of being a major transport hub, shopping centre, business centre and an attractive place to live, work and visit?’
The document continued: ‘The aim of this competition is to attract creative and interesting ideas, which can be put to the elected decision makers and into the public arena.
‘If you have an idea, now is your chance to air it in public. It could be any design idea to do with the environment: a public space, a building, a landscape project, an infrastructure project, an installation, an event, large or small, permanent or temporary.’
Earlier this year, Hammersmith & Fulham Council began searching for a masterplanner for the district which is poised for large scale regeneration.
The local authority has identified the potential for 2,800 new homes and 10,000 new jobs in its local plan for the town centre.
Priorities for the area include improving Kings Mall, encouraging independent and specialist shops, delivering modernised office blocks and promoting arts and leisure uses.
New cycle and pedestrian connections to the River Thames, high quality public spaces and a two-way traffic system to replace the area’s gyratory are also proposed.
The ideas contest is separate from the masterplanning exercise but the winner will be presented to the council and its consultants for consideration.
Judges include council leader Stephen Cowan, Kings Mall Shopping Centre manager Andrew Proctor and HammersmithLondon BID director Patricia Bench.
The winning scheme – set to be announced during LFA on 27 June – will receive £1,000 and feature in a high-profile exhibition alongside the other contest entries.
A separate category open to local schools and children aged below 16 also features a £500 top prize.
Participants must register by email to receive an entry pack. The deadline for submitting proposals is 18 July.
How to apply