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WilkinsonEyre completes Dyson’s first UK demo store

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WilkinsonEyre has completed the first UK demonstration store for Dyson on London’s Oxford Store

PROJECT DATACONCEPT SKETCHES • PLANS • SECTIONS

The London store follows previous spaces designed by WilkinsonEyre for Dyson in Paris, Tokyo, and Jakarta. 

The 200m2 gallery-like space displays Dysons products on plinths while technical information can be seen on video walls. 

According to the practice, the space, designed in collaboration with James Dyson, has been ‘engineered to encourage people to pick up, test and experience Dyson’s technology’.

The scheme features an illuminated glass staircase which leads up to a hair salon for demonstrating the manufacturer’s new supersonic hair dryers. 

This upper floor has been set back to create a double-height entrance space. The mezzanine, which includes a glazed balustrade balanced on a chamfered soffit, allows views down to the ground floor below. 

Commenting on the project, WilkinsonEyre co-founder Chris Wilkinson said: It is terrific to see the completion of the first Dyson Demo in London. Working closely with the Dyson team we have created an exciting and dynamic new space that is much more than a shop, it is a destination where you can test the products and explore the way they work. 

‘Working with James has allowed my team and me to design spaces that truly reflect the values and ethos of Dyson. From the DC01 production line in Chippenham, the Malmesbury campus, the Paris Showroom, and now the new Dyson Demo on Oxford Street; we have continuously strived to design spaces for the company that fit its purpose. There is great continuity.’ 

The practice is also working on a new campus for the product designer and manufacturer which is set to open in September. 

Concept sketches

Dyson Demo Store London by WilkinsonEyre

Dyson Demo Store London by WilkinsonEyre

Dyson Demo Store London by WilkinsonEyre

Dyson Demo Store London by WilkinsonEyre

Ground floor plan

Ground floor

Ground floor

Mezzanine plan 

1st floor

1st floor

Sections

Section

Section

Exploded stair section

Exploded stair section

Project data 

Location Oxford Street, London
Type of project retail
Architect WilkinsonEyre
Client Dyson
Engineer Atelier One
Area 200m2

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