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Rainham projects: Shop Fronts by Pie Architecture / Designed By Good People

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Designed by Good People was commissioned to deliver shop front improvements for Cold Blooded reptile centre, The Phoenix pub, Kings Kebabs, Guys & Dolls hair and a mural

We had to get every design signed off by the shops, the GLA, English Heritage and Havering’s planning and conservation officers. We brought in Pie Architecture, which delivered the physical improvements and building repairs while we worked on the signage, branding and engagement with the shops.

We wanted to give pride back to the shops, as well as building on the area’s heritage. We created before and after images, and took time to get to know each shop owner and get them to buy into the shop front improvements. The windows of Cold Blooded are painted as a trompe l’oeil, showing an imaginary shop interior.

The building work was carried out by WKD builders. The signage was carried out by Butler Dsigns (Guys & Dolls) and Peter O’Connor Signs (the other projects). The mural was proposed by us, but originates from branding created by design consultant Objectif, which had previously worked on the branding for Rainham.

Lee Newham, partner, Designed by Good People

Project data

Date commenced April 2013
Date completed July 2014
Contract value £130,000, including refurbishment of the buildings
Location Wennington Road and Upminster Road


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