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Pump pop-up: painted petrol station anticipates White City’s redevelopment

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Design duo Craig & Karl have completed their first major public artwork in London, HERE AFTER, reviving a derelict petrol station on White City’s Wood Lane 

The television test card-inspired design riffs on White City’s broadcasting history, with the petrol station located between Television Centre, the BBC’s former HQ, and White City Place, the former BBC Media Village. Both are due to reopen this year following an extensive £8 million, decade-long redevelopment of the area, involving both Allies and Morrison and Patel Taylor.

In the meantime, the rejuvenated petrol station will host pop-up events, following in the footsteps of projects such as Assemble’s Cineroleum and Pump Shoreditch. Characteristically vibrant, striped sections of painted colour drawn from the branding of major fuel companies wind and bend around the petrol station site, leading passers-by and visitors to discover the space’s ‘hereafter’. The strucure was painted by Global Street Art.

The installation is semi-permanent and will remain on public display in White City for the indefinite future.

Designer’s view

We view this project as the petrol station’s second life, or ‘wonder years’, which led us to use the words ‘Here After’ as a reference to heaven or utopia. Now that the petrol station has fulfilled its duty, so to speak, it’s free to enjoy itself.

Client’s view

Craig & Karl’s design speaks to the fact that Television Centre and White City Place developments should look forward to the future as well as embracing the area’s rich heritage. We expect that this artwork will become a real draw, as well as a point of pride for the local community; a very public demonstration of the positive change coming to White City.

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