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FIRST LOOK

Fashion-inspired patterns adorn Soho’s 30 Broadwick by Emrys Architects

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Emrys Architects has recently completed 30 Broadwick, a £35 million mixed-use building for Great Portland Estates

30 Broadwick sits on the corner of Broadwick Street and Poland Street, with Livonia Street to the rear, and replaces a large, overly dominant building. The new building, providing office, restaurant and retail space, has been designed to address the mixed urban context, with the main facades broken down into component parts to respect the design and materials of neighbouring buildings.

Emrys employed a palette of materials more characteristic of the conservation area but applied in a contemporary manner. One section of the façade is of roman brick with Portland stone, another is clad in petrol-black faience and Poland Street is finished in white glazed brick with green glazed brick piers. Geometric carved stone panels by artist Sasha Holzer are integral to the design and incorporated within the facades.

Emrys 30 broadwick 4

Emrys 30 broadwick 4

A key principle of the design was to weave some Soho history into the fabric of the building, and Emrys has taken inspiration from the shape of a dart or pleat used in the local fashion industry as a form within the architecture. It is manifest in the cranked shape of the piers on the brickwork façade, the fluted form of the faience, the decorative bronze louvres that adorn the shopfronts and in detailing throughout the interior.

Inside 30 Broadwick the reception has taken cues from the look and feel of a comfortable hotel lobby. A  polished concrete floor is cut through by bronze detailing and five large Portland stone carvings provide the centrepiece of the space. A long wall of illuminated ‘dart motif’ bronze panels sits behind the reception desks.

30 Broadwick has been designed with glazing around much of the perimeter of the building and good floor to ceiling heights. Opening windows ensure connection to Soho outside and the office also includes a generous staircase and 163 bicycle spaces. 

Emrys 30broadwick gf plan

Emrys 30broadwick gf plan

Architect’s view

The challenge to create a 120,000 sqft building that sits comfortably within the narrow streets of Soho has been achieved through an analysis of what makes Soho work: its character, palette of materials, proportion of buildings to streets and an appreciation of the public realm. All of which influenced and evolved into an approach that is evident throughout the design of this building.

Glyn Emrys, director, Emrys Architects

Project data

Start on site 
Jan 2015
Completion November 2016
Gross internal floor area 11,390m²
Form of contract Two stage tender; JCT Design and Build contract
Construction cost £35 million (inclusive of demolition costs)
Construction cost per m² £ 3,072 (inclusive of demolition costs)
Architect Emrys Architects
Client Great Portland Estates
Structural engineer Heyne Tillet Steel
MEP consultant Hilson Moran
Cost consultant Gardiner & Theobald
Planning consultant Montagu Evans
Public realm consultant Publica
Services engineer/ Sustainability consultant/ Fire engineer/Acoustic consultant/ Air quality consultant Hilson Moran Services & Sustainability Consultant
Artist Sasha Holzer
Landscape architect Farrer Huxley
Transport consultant Transport Planning Practice
Façade consultant FMDC
Daylight/ Sunlight/ RoL GVA Schatunowski
Party wall consultant Ten 1 Surveyors
Construction consultant Blue Sky Building
Archaeological Mola
3D verified view and CGIs Cityscape
Carbon consultant Sturgis Carbon Profiling
BIM consultant BiM Technologies
Enabling works contractor McGees
Project manager Hush PMC
CDM coordinator
 Gardiner & Theobald
Approved building inspector Butler and Young
Main contractor BAM Construction
CAD software used Revit 2015
Annual CO2 emissions Total (regulated + estimated unregulated) = 29.01, Total regulated = 10.83kg/m2

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