The animation created for London’s Olympic Stadium by Squint/Opera film studio is a far cry from the ‘abstract, computer-ish ’80s fly-throughs sometimes associated with animation,’ according to Cocke. The sequence combines complex modelling, real people and diagrams to explain how the design team has moved from concept to proposal. ‘A convincing animation replaces the traditional language of presentations,’ says Cocke. ‘Animations can be used as a reference point for everyone because ...
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