Video: Chemical Brothers' tribute to Hopkins' Velodrome
Crystal CG’s ‘Rock the Games’ video featuring Hopkins’ Velodrome with a soundtrack by the Chemical Brothers has been played before every race event
Composed by the Chemical Brothers as part of the ‘Rock the Games’ initiative, the video features a pulsating neon wireframe of Hopkins’ Velodrome in a style reminiscent of the sci-fi original film Tron.
Crystal CG International, who created the film, is the Official Digital Imaging Services Supplier for the London 2012 Olympic and Paralympic Games.
“We’ve created sweeping contours and sleek surfaces as the backdrop for an intense, futuristic cycling ‘duel’ as two animated riders power round the track,” said Darren Groucutt, creative director at Crystal. “It truly brings the Velodrome to life.”
James O’Brien, LOCOG head of Sports Presentation, said: “Inspiring people to engage with sport has always been central to our vision and we want to ensure the way we present sport adds to the experience of the spectators in the venues and builds the atmosphere.”
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Readers' comments (1)
Hugh Pearman | 8-Aug-2012 10:35 am
How come Crystal CG is allowed to promote its Olympic work in this way when architects and engineers seemingly aren't?
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