Video: Chemical Brothers' tribute to Hopkins' Velodrome
Crystal CG’s ‘Rock the Games’ video featuring Hopkins’ Velodrome with a soundtrack by the Chemical Brothers has been played before every race event
Composed by the Chemical Brothers as part of the ‘Rock the Games’ initiative, the video features a pulsating neon wireframe of Hopkins’ Velodrome in a style reminiscent of the sci-fi original film Tron.
Crystal CG International, who created the film, is the Official Digital Imaging Services Supplier for the London 2012 Olympic and Paralympic Games.
“We’ve created sweeping contours and sleek surfaces as the backdrop for an intense, futuristic cycling ‘duel’ as two animated riders power round the track,” said Darren Groucutt, creative director at Crystal. “It truly brings the Velodrome to life.”
James O’Brien, LOCOG head of Sports Presentation, said: “Inspiring people to engage with sport has always been central to our vision and we want to ensure the way we present sport adds to the experience of the spectators in the venues and builds the atmosphere.”
Olympic special: Subscribe to AJ today and receive a free Velodrome monograph
Claim your 110-page detailed monograph on Hopkins Architects’ Stirling Prize-nominated Velodrome with contributions from Sir Chris Hoy, Mike Taylor, Chris Wise, Richard Arnold, Ron Webb, Paul Finch, Peter Blundell Jones and Sarah Storey, plus foreword by Sir Nichols Serota
To celebrate the success of the British Olympic cycling team: subscribe to the AJ this week and receive this architectural collectors’ item. Plus save £45 on AJ cover price - offer ends August 10.