The founder of Bristol-based White Design has been named chairman of the timber industry’s sustainability campaign group
More from: Craig White to chair Wood for Good campaign
The architect behind the prefabricated strawbale building system Modcell will become the first chair of the organisation from outside the timber industry.
White will be tasked with directing the Wood for Good group’s strategy and operations.
Commenting on his appointment, White said: ‘This is undoubtedly ‘timber’s time’. The UK’s built environment has to deliver greener and more energy efficient buildings in lower build times, and certified timber is the sustainable super material which can help make this happen.
‘Couple these considerations with a broader desire to increase not just the UK’s but the world’s forest cover in order to boost the planet’s ability to absorb carbon dioxide, and the case for driving demand for timber becomes ever more compelling.
‘Wood for Good has a vital role to play in educating the industry and its clients about timber’s enormous potential to help UK construction make these transformative changes and contribute to global afforestation.’
Craig replaces outgoing chairman John Kissock, a former managing director of timber suppliers, James Jones.
The group’s latest campaign entitled ‘Wood First’ was debated at an event in London last month.