Broadway and business, nightlife and neon adverts – this is the pulsating heart of Times Square in New York, the city that never sleeps. Just 500 metres from this legendary spot is one of the best known and busiest bus stations in the world, the Port Authority Bus Terminal, the number one transport hub for commuters and overland passengers. Over three billion people have visited the terminal to date. Its overbearing metal grid façade has earned it the title of one of the ten ugliest buildings in the world. However, the façade of the Port Authority Bus Terminal has now been given a facelift with the largest transparent media façade in the world.
Mediamesh®, a transparent advertising and communication platform made of stainless steel mesh with integrated LED profiles, visually enhances the façade and makes it the brilliant symbol of new digital signage solutions. The busy bus station is an ideal advertising location with 7,200 buses arriving and more than 200,000 people passing through the giant terminal every day. With the installation of the 552m² Mediamesh® façade, the operator of the bus station has realised this enormous publicity potential. It is designed as a corner façade with both sides consisting of eight panels. Each of these panels is 10.8 metres high and 3.22 metres wide. The rectangular installation of the two advertising surfaces enables the messages to run right round the corner. Thanks to the vastness of the location it is possible to achieve an image resolution that loses none of its brilliance even at a distance of 80 metres. Over 4 million pixels, arranged 5 cm apart vertically and 4.25 cm horizontally, ensure the complete daylight suitability and video compatibility of the large-format display. Powerful LEDs provide high-quality reproduction of moving images, commercials and high-quality graphics around the clock with a huge advertising impact. The almost invisible cabling gives the innovative media façade an attractive rear and ensures that those inside the building can see out without interference.
Mediamesh® combines the advantages of a high-performance LED display with visual transparency. This means that the system allows unhindered use of the rooms behind the display. The operator therefore benefits from optimal use of the property with fully functional rooms with natural lighting as well as lucrative advertising income from the external façade. With the completion of the largest transparent media façade in the world, New York has gained another superlative. Now the Port Authority Bus Terminal is an illuminated benchmark for the neighbouring Times Square.