We all know about reality TV, but now reality furniture shopping has come to New York. Astragal’s New York spy sneaked in to the opening of ‘BY’, a showroom and interior-design service presented this week in New York City by Italian designer Piero Lissoni. He has transformed a top-floor Soho loft into a sumptuous yet cossy flat, fully appointed with pieces from the Boffi, Living Divani and Porro collections. The showroom is sprinkled with real-life accoutrements like newspapers and DVDs, and touching the furnishings is encouraged. As Astragal’s spy kicked off her Salvatore Ferragamos and sank into the creamy leather sofa, she said she felt ready to snatch up the entire store. But with the Corian ‘Po’ bathtub running at about $25,000 (£12,700), her wallet rapidly saw sense.