Comment on: RIBA Awards winners 2014: Houses
While I would not wish to do anything to take away from the quality of these designs, the reason that spec housebuilders don't do this is that research consistently demonstrates that about 80 percent of the public prefer traditional design. To risk vast sums to appeal to 20 percent of the buying public would be commercial madness; these firms are not aesthetic reformers, they are commercial organisations. There is nothing wrong with traditional design in any objective sense. So perhaps the awards should embrace traditional design as part of the mix, this is more likely to influence spec builders and improve their design standards. Unless it is felt that diversity in architecture is a bad thing, that the public are wrong and that traditional architecture should be banned.
While I congratulate John Simpson on being selected for this important design, I should point out that we asked not to be considered when we were invited as we were too busy to take on the project.