Pure Groove: Threefold Architects
This new shop for an established independent record label uses a series of bespoke architectural insertions to create a dynamic and exciting space
The outlet remains felxible enough to be transformed from a store into a gallery, cinema or music venue for live bands. The key display component is the Pure Groove Top 100, a bespoke display of 100 items created from a series of five steel rails that wrap around the walls of the shop, with 100 items suspended by laboratory clamps.
Project: Pure Groove, London
Architect: Threefold Architects