The title Architect is and should be legally protected, as it confirms that the user has gone through the full RIBA training to get it. But as anyone can design and build buildings all that the ARB can do is protect the word. I have never understood why the RIBA cannot absorb the ARB - there must be financial savings as well as the advantage that they could work together to promote architecture.
J. Burden is spot on in her observation that the RIBA website is not user friendly. The tiny print and institutional image would not make a potential client excited about finding an architect - what are they thinking of? Of course, it is the professional clients who know already, not the small member of the public looking for someone to design their office or home. The opening page should make it clear what we do that is unique - the first lesson in selling anything…