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Olympocrat U-turn

Remember all the fuss about Olympic bosses refusing to allow architects to advertise their role in the London 2012 Olympic Games construction?

Well, it appears the coalition government may have come up with a catchy solution to the problem.

Last week, culture secretary Jeremy Hunt commissioned Olympic Delivery Authority chair John Armitt to work up an ‘action plan to share the lessons of the Park’s on-time, on-budget building programme’. Conveniently, this will also ‘help British businesses win more lucrative contracts around the world’.

Announcing the report, Hunt proclaimed: ‘We need to ensure that the companies who built the Olympic Park … exploit the global spotlight, and go on to bigger and better things in the future’.

Could this in any way be a response to NLA chair Peter Murray’s broadside that restrictions placed on architects under strict ‘London 2012 No Marketing Rights Protocol’ guidelines, which forbade them from talking about their work on the games were ‘Olympocratic nonsense’?

Following the announcement, Murray said: ‘This is very good news, as long as [Armitt] understands this is a real issue for practices and suppliers that have signed up to LOCOG’s gagging protocol. He has been quoted in the past as saying that practices should “use their imagination”. But when they do, they get clobbered by LOCOG’S lawyers.’

Murray urged Armitt to speak with practices to ‘discover the frustrations’ and recommend a relaxation of the rules.

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