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William McDonough: America's green guru tackles rubbish

William McDonough, and American architect and sustainability guru, takes an in-depth look at how products can be broken down for re-use and recycling

The breadth of William McDonough’s reach is unusual for an architect. Named an RIBA Fellow last year, the American architect is perhaps best known for his manifesto in book form, Cradle to Cradle: Remaking the Way We Make Things (2002) – co-written with German chemist Michael Braungart – which calls for ‘nature-inspired design principles’ that re-envision waste as raw material. Now in its second edition, Cradle to Cradle has already been translated into eight languages,
and McDonough has since toured the world presenting his vision for a sustainable future to audiences at the White House (twice) and
the World Economic Forum.

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