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Virgin lines up sponsorship bid for London Eye

Airline company Virgin Atlantic has put itself forward as a potential sponsor for Marks Barfield's London Eye after British Airways announced it was withdrawing its financial backing.

The Times reported that Virgin could offer drinks and massages and hold corporate events in the pods as part of the deal for the South Bank tourist attraction.

British Airways ended its sponsorship of the Eye after eight years, with chief executive Willie Walsh saying the deal had come to its 'natural end'.

Marks Barfield and British Airways had originally owned one third of the shares in the attraction, which opened in 2000, but in 2006 Madame Tussauds acquired 100 per cent ownership of the Eye.

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