The developer was appointed by RENEW North Staffordshire to turn the semi-derelict 4.6ha site, which also includes bricked-up terraces and run-down Victorian buildings, into a 'model of successful regeneration'.
The site, centred on the Caldon Canal, five minutes walk from Stoke-on-Trent city centre, will include 'iconic new buildings' and the refurbishment of a pottery factory and Victorian school. It will also include the development of a 2.3ha swathe of land that has been set aside for development as part of the Europan 9 competition.
The 2.3ha site is one of three English entries in the biennial Europan competition for young architects, promoted in England by CABE. Entries to the competition closed in June 2007 and the winning designs will be announced in January 2008.
The whole site will be developed with a mix of housing, business space, leisure and retail facilities. It will develop its own identity as a distinctive and high-quality residential 'quarter', within easy reach of the Stoke-on-Trent city centre.
A planning application for the first phase of development is expected in early 2008, with work beginning on the ground after summer 2008.