Studio Egret West has been chosen to masterplan the regeneration of a swathe of abandoned former industrial land next to the River Tyne in South Shields.
The ex-Alsop stars Christophe Egret and David West have been asked to draw up detailed plans for a new £500 million mixed-use development on the derelict 25ha brownfield site.
The appointment comes after two years of 'land acquisition' which has seen a number of plots - previously used for heavy industry - snapped up by South Tyneside Council.
Now the council and partners One NorthEast and the TyneWear Partnership want Studio Egret West to come up with 'an exciting vision' for the riverside area which is both a 'realistic and viable proposition to attract investment.'
One NorthEast director of regeneration and tourism, John Holmes, said: 'These are significant scale proposals which will, in effect, create a whole new community neighbourhood linked to South Shields town centre.
'Historically the local economy has always had strong links with the river and what this project is aiming to do is open up the waterfront and reconnect the town centre and neighbouring communities with the Tyne riverside.'
He added: 'The Quayside regeneration of Newcastle, Gateshead and North Shields demonstrates what can be done.
'It is now South Tyneside's turn to contribute to the ongoing renaissance of the Tyne corridor.'
The first images of the proposed development are not expected until late Spring.by Richard Waite