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Studio Egret West among possible successors to Simpson at Brunswick

Studio Egret West (SEW) has been named on a four-strong shortlist to replace Ian Simpson on the doomed Brunswick Quay scheme in Liverpool, the AJ can exclusively reveal.

The frustrated developer behind the project, Maro, has approached the former Will Alsop duo as well as BDP, Broadway Malyan and Liverpool-based SMC:DTR Ormrod to come up with fresh designs for the waterfront plot.

Last month Maro finally decided to ditch Simpson's controversial 51-storey skyscraper development (pictured) after nearly four years of delays and setbacks - an unhappy saga which ended with communities minister Ruth Kelly's unexpected rejection of the £120 million scheme (Simpson 'kicked off Brunswick Tower').

Now Maro chief Jamey Hargreaves - heir to the Matalan clothing company fortune - working under the banner Ollerton Developments, is hoping a new approach will find favour will Liverpool's planners.

Hargreaves said: 'The aim is to achieve a development of exceptional quality and originality, but also one that respects its immediate context and relates positively to the wider waterfront.

'We believe that the companies selected will provide us with different creative approaches and responses to what is an outstanding waterfront site.'

He went on: 'In addition to their impressive track records and experience, the four companies also provide knowledge of the area and an informed understanding of the wider aspirations for the regeneration of Liverpool's waterfront.'

Hargreaves added: 'SMC:DTR Ormrod is a highly respected local practice and part of a larger architectural group.

'BDP is the masterplanner for Grosvenor's massive Paradise Project, while Broadway Malyan has designed the highly acclaimed Mann Island development and are working with Peel Holdings on a master plan for the North Docks. SEW produced an extremely imaginative proposal for the Brunswick Gateway area and has recent experience on two other major city-centre projects.'

by Richard Waite

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