Stock Woolstencroft has released these images of a £6.9 million housing scheme that will form part of the renaissance of Canning Town in east London.
The project, which the architect claims will kick start an ambitious regeneration strategy, was granted planning permission by Newham council earlier this month.
The brief called for a striking building to make 'a strong statement about the future success and vibrancy of the area'.
As a result the project comprises three distinct 'cubic forms' finished in coloured metal and render. Balconies are set within these 'forms'.
A Stock Woolstencroft spokesman said: '[The practice's] response has been to design an individualistic, essentially 21st-century structure that embodies the latest high-quality design and materials technology, while also complementing its context.'
Practice partner Owen O'Carroll added: 'This is the first step to a new Canning Town. The scheme has a particular potency - it is a symbol of the pioneering spirit that makes regeneration happen.
'Its design reflects optimism and a strong vision for the potential of this location. Canning Town has all the right qualities for economic and social revitalisation.'
Work is due to start on site in Spring 2006. by Rob Sharp