Atkins Architects has submitted this £70 million mixed-use scheme for planning permission.
The privately funded project at Southend-on-Sea, Essex, includes a 100-room hotel, 126 residential units and a casino.
The architect, working with Dedman Planning and Regeneration on designs for the new Marine Plaza, has created proposals for a new hotel, residential accommodation, leisure and entertainment facilities, and a casino.
Atkins project director Charlie Kelly said: 'This scheme will play a pivotal role in the regeneration of Southend and the local area, and when completed it will kick-start the re-emergence of the town as a top leisure and holiday destination.'
'We have designed a building which does not pretend to fit seamlessly into its surroundings. Rather, our aim is to aspire to what the site and its environment could look like following a sustained period of regeneration.'
John Pennington, director of Dedman Planning and Regeneration, added: 'The project is both realistic and achievable and, with the support of the local community and Southend Borough Council, will bring great benefits in terms of regeneration, employment, and vitality to the area.'by Rob Sharp