The six-star Argyle International Hotel - for developer Progress Property Developments - would, said Simpson 'create a dramatic new destination and contribute a distinctive silhouette to the city's emerging skyline'.
The 32,000m2 scheme, which will include a rooftop infinity pool, cafés and restaurants, features the first purpose-built serviced apartment block in Scotland to be directly linked to a luxury hotel.
Simpson said that he was excited to be working in Glasgow - with this scheme representing the practice's first foray into the city - and added that he expected work to begin on site early next year with completeion due in late 2011.
Simpson has had a roller coaster ride of late, with highs including this development and a new Manchester skyscraper for developer Kevin Linfoot (Simpson to better Beetham with new Manchester skyscraper). Lows include the ditching of his Brunswick key development in Liverpool (Studio Egret West among possible successors to Simpson at Brunswick) and the scuppering of plans for a mega-casino in Manchester.