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Public still lack awareness as government aims for Green Deal ‘buzz’

The government has announced funding for Green Deal marketing as a report finds public are unaware of the scheme

The Department for Energy and Climate Change (DECC) have announced a £2.9million marketing push for the Green Deal scheme.

Energy and Climate Change Minister Greg Barker said the marketing campaign would ‘create a real buzz’ around the energy efficiency programme.

Homeowners have been able to sign up for Green Deal assessments since 1 October but take up has been slow. Green Deal customers will be able to sign payment plans from the 28 January yet the marketing scheme will not commence until April 2013.

Plans were also revealed to develop an Open Homes network, enabling the public to locate and view homes which have undergone energy efficiency refurbishments.

This comes as a report by Rexel has found that 96 per cent of Brits have either never heard of or don’t understand the scheme.

Despite 70 per cent of people expressing an interest in making energy efficiency improvements to their homes, three quarters of those responding to the survey said they would not know where to find more information on the Green Deal if they needed to.

Brian Smithers, director of Rexel said: ‘With more than nine in ten adults confessing that they have never heard of or don’t understand the Green Deal, it’s no wonder that Greg Barker was recently forced to admit that no assessments had been carried out and only 12 providers have signed up to the scheme to date.’

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