The Prince's Foundation is setting up a members' club offering enthusiasts of the royal approach to architecture the opportunity to 'meet like-minded souls' at lectures and visits.
Events will include trips to St James' Palace and Prince Charles' garden at Highgrove, as well as to St Paul's Cathedral.
Lecturers will include Leon Krier, the mastermind behind Poundbury, and Robert Adam, the UK's leading Classical architect.
The club scheme, called Foundation Membership, will launch at the Queen's Gallery, Buckingham Palace, on 29 November.
Membership is £75 for individuals, or £225 for corporate membership.
This attempt to reach out to the public represents the latest change in approach for the Prince's Foundation, now under chief executive Hank Dittmar, and may also form a valuable source of funding. by Ruth Slavid