Penson Group architects has unveiled this image of its new Bow Belles mixed-use project on the fringe of the Olympic Village in Bow, east London, which is due to go in for planning.
The upper part of the development will deliver 200 family apartments, while the lower floors will provide the community with a new supermarket and other retail space, as well as a bar and restaurant.
A focal point of the nine-storey project is its curved facade facing the canal, which will show a Warhol-esque repetition of a Marilyn Monroe print.
This perforated facade will react differently to both daylight and the internal artificial lights from the apartments.
The idea, says the practice, is to project a random light show using lighting from the apartments when people are at home.
According to Penson, the facade will also act as a shade and wind breaker, providing residents with additional privacy.by Richard Vaughan