The ODA has delved deep into the drawer marked 'sustainability clichés' with its announcement this morning of its new 12-strong Sustainability Principles.
The Olympic authority has revealed the list in a bid to put a positive spin on its mammoth construction project.
The 12 were apparently developed from the 'five sustainability themes' of 'climate change, waste, biodiversity, inclusion, and healthy living'.
These five were in turn drawn from the 'Towards a One Planet Olympics' concept that 'links local and global sustainability initiatives'.
Those Sustainability Principles in full:
Energy - Maximise the opportunities for carbon efficiency while reducing the carbon footprint
Waste - Maximise opportunities to design-out waste and provide new waste infrastructure
Materials - Identify, source and use environmentally and socially responsible materials.
Biodiversity and ecology - Protect and enhance the wildlife and its habitat in the Lower Lea Valley.
Land, water, noise, air - Maximise positive and minimise adverse impacts on land, water, noise and air quality.
Global, local and internal environments - Design and build in a sensitive manner for internal and local environments.
Culture, heritage and built form - Preserve and improve the heritage of the Lower Lea Valley.
Transport and mobility - Create accessible, pedestrian-friendly Olympic park and venues.
Housing and amenity - Create new safe, mixed-use public space, housing and facilities for the demographics of the Lower Lea Valley.
Education and employment - Provide new employment and business opportunities locally, regionally and nationally.
Health and well-being - Provide for new health, recreation, sporting and cultural facilities in the Olympic and legacy development.
Inclusion - Involve, communicate and consult effectively with stakeholders and communities surrounding the Olympic park.
Unsurprisingly ODA chief executive David Higgins talked up the 12 principles. 'Today we are publishing our high-level Sustainability Principles, which will be followed next year by a detailed Sustainability Strategy,' he said.
'We want to deliver the Olympic Park site in the most sustainable way possible. The ODA will work collaboratively with industry, using its influence and purchasing power, to encourage and enable the delivery of an economically, socially and environmentally responsible Games.
'We need to ensure a sustainable and lasting legacy for the Lower Lea Valley, London and the UK,' he added. by Ed Dorrell