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Not one homeowner takes up Green Deal assessments

Homeowners have shunned the government’s Green Deal with not a single one signing up for an energy assessment since the scheme launched last month

The scheme was opened to homeowners on 1 October in preparation for it going live in January, when Green Deal payment plans can be signed.

The disappointing news comes amid long-running setbacks which have plagued the government incentive scheme, originally due to get underway last year but not now expected to fully come on board until January 2013.

The scheme has been marred with problems, with confusion over its launch and a lack of support from the retail industry.

Brian Berry, chief executive, Federation of Master Builders said: ‘It’s becoming ever more apparent that the Government’s Green Deal retrofit initiative is not  going to deliver the transformational change that is needed which is why we need a range of incentives to promote energy efficiency. 

‘We are doing our bit to encourage small builders to equip themselves with the skills and training needed to compete in the energy efficiency marketplace, but they need certainty that the Green Deal will deliver the much needed business opportunities and that the Government is fully behind the scheme.’

The sluggish start is due to a shamefully poor understanding of the scheme at Government level

Keith Riddle, managing director at VELUX, said: ‘The sluggish start to the Green Deal can be attributed to a shamefully poor understanding of the scheme at Government level. Despite being heralded as its flagship green policy our research reveals that more than a fifth of MPs are not familiar with how it works while half admit they will not be promoting the Green Deal’s far reaching benefits to homeowners in their constituencies.

‘With no consumer marketing in place and the Government still trying to quieten discontent from some corners of the industry, a top down approach by Government is needed if we are to successfully tackle the carbon emissions attributable to our buildings as well as the growing issue of fuel poverty and create 250,000 new jobs. If the Green Deal falls flat it could have serious ramifications for the wider energy efficiency market and the Government’s promise to be the ‘greenest ever’. We hope the Green Deal is top of MPs’ reading lists this Christmas.’

Speaking at an event at The Building Centre last week, Peter Farrand of Department of Energy and Climate Change said for the Green Deal to be a success ‘people need to understand and trust the scheme.’

Last month the government announced a cash back scheme in order to kick start interest and encourage take up.

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