The Iceland Wharf development will create a total of 200 new homes in three blocks on an abandoned industrial site in an area now covered by London's 2012 Olympic masterplan.
Overlooking the proposed new Olympic stadium, each flat will have its own coloured glass balcony and there are plans for a series of urban spaces between the three apartment blocks. These will include an orchard garden, open courtyards and a number of decked areas.
The scheme, for developer Henley Homes, is just one of three projects that the newly formed London practice is currently working on in the area.
Architect Paul Latham said: 'We are very excited about this project and the potential it offers to the regeneration of the area as a whole.
'We hope it will help push forward exciting, well-designed solutions for housing in future.'
It is hoped construction will be able to begin on site by September this year and should be completed by mid-2006.