Australian practice Woods Bagot has lodged a planning application with Kensington and Chelsea council for this residential tower on the Cromwell Road.
The 34,000m 2
scheme will be the first UK venture for Multiplex Living, the residential development division of Multiplex Group.
The project - which will be built on a podium above a Tesco car park - will consist of 430 apartments on 27 residential floors, with a health club at entry level.
The developer hopes that the project, which includes a sizable proportion of social housing, will help launch Multiplex as a residential name in this country.
Multiplex developments director Richard Banks said: 'Working in conjunction with Tesco, West Cromwell Road represents an ideal opportunity for us to introduce the Multiplex Living brand into the UK.
'This high-quality development reflects our strong brand values and harnesses the wealth of experience and resources that Multiplex can bring to bear in delivering this landmark scheme,' he added. by Ed Dorrell