By continuing to use the site you agree to our Privacy & Cookies policy

Your browser seems to have cookies disabled. For the best experience of this website, please enable cookies in your browser.


Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.


Microsite Development Mashup, Richard Brearley and Uli Kraeling, Sidell Gibson Architects, London

[The Resourceful Architect] A microsite connecting social and personal needs with derelict buildings and pockets of land in London

A ‘mashup’ is a web page or app that combines data, presentation or functionality from two or more sources to create new services. Mashups use combination, visualisation and aggregation to make existing data more useful.

Anyone can identify a microsite using their smartphone and a microsite scouting application based on Twitter. People tweet with the hashtag #microsite and provide geolocation GPS coordinates with a photograph of the site. This information is automatically uploaded and displayed in real time as a layer over a Google map on the mashup website

All submissions are accepted. If sites are discovered to be notoriously difficult, unsuitable or unavailable, the system will rely on users to moderate content, as with Wikipedia. Furthermore, anyone can log a need for space or shelter on the website, or fund a development.

For the first time architects have an accessible, free, growing resource of potential sites and clients – not controlled by an individual or top-down organisation. Commercial developers might be interested in upscaling the mashup concept from small, residual sites to larger ones.

Mashup is an opportunity for new networks and connections to be formed worldwide. The web makes it possible for Mashup to be applied on a global scale; funders, architects and communities could be on different continents.

Have your say

You must sign in to make a comment.

Related Jobs

Sign in to see the latest jobs relevant to you!

The searchable digital buildings archive with drawings from more than 1,500 projects

AJ newsletters