The architect's design forms part of a rolling programme of improvements to the pier led by Dover District Council and scheduled for completion in 2007 - the pier's golden jubilee year.
The competition drew 82 entries, whittled down to a shortlist of four, including Block Architecture, Feix & Merlin, Glowacka Rennie Architects in addition to Niall McLaughlin.
The judging panel, comprising the RIBA, Deal Town Council, Deal Historical Society and Dover District Council, described Niall McLaughin's scheme as the 'most successful resolution' to Deal Pier's exposed coastal location.
Panel member Councillor Julie Rook added: 'The winning scheme combines a lithe and deceptively simple architecture with a real grasp of the technical and aesthetic challenges of building on such an exposed and highly visible site.
'Not only are we confident that the scheme will provide a quality build, with good use of material and a flexible inside space, it was also one of the clear favourites identified by the public.'