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Landmark Seifert tower gets grade II-listing

A 28-floor Birmingham tower by Centre Point architect Richard Seifert & Partners has been grade II-listed

English Heritage (EH) recommended the 100-metre-tall Alpha Tower skyscraper – which is the third highest building in the city – for listing along with an adjacent service block.

An EH spokeswoman said the building was notable for its design, its architect and because the structure’s overall plan remains intact.

EH designation team leader Deborah Williams said: ‘The use of light and finishes creates a sense of lightness which ensures that its bulk does not overshadow its neighbours in this important civic centre, creating a landmark which is much recognised and admired in Birmingham.

‘As a sophisticated work of an important practice, the Alpha Tower builds on the early design successes of the practice, such as Centrepoint, and fully merits listing at grade II.’

George Marsh, Seifert’s chief designer, is thought to have taken his inspiration from Gio Ponti’s Pirelli Tower in Milan. The Architectural Review once described it as ‘a building of quality, which calls for more than a casual glance.’

The 1972 edifice was originally the headquarters of local broadcaster Associated Television (ATV), which closed down in 1982. According to the Birmingham Post, building owner Anglo Scandinavian Estates Group is currently spearheading a major refurbishment programme of the property.

The landmark is located at the edge of the £400million Arena Central development site, where Make submitted plans in May for eight storeys of office space with a curved, chequered façade.

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