KSS Design Group has unveiled these designs for Everton Football Club's new stadium just days before rivals Liverpool FC reveal their own proposals for a new home.
The London and Kent-based practice has drawn up the plans ahead of a major ballot to gauge whether Everton fans would support a move from the club's 115-year old home, Goodison Park.
Avoiding the bowl shape popular in other recent stadiums, notably HOK Sports' Arsenal Emirates Stadium and Norman Foster's Wembley, the proposed 55,000-seat ground will have four distinct stands.
Everton chief executive Keith Wyness said: 'We have tried to create a well-thought-through stadium, finished to a very high quality. KSS has a lot of experience.'
The £150 million scheme will be located 6.5km north of Everton's current home in Knowsley and will be made possible thanks to a lucrative deal with supermarket giant Tesco.
Tesco chief executive Terry Leahy is an avid Everton fan, and the move could help the club massively in financial terms.
If the proposals are given the green light, they would also see Tesco double the size of north Liverpool's Kirkby town centre, creating a new shopping district based around one of the country's biggest Tesco Extra stores.
A staggering 3,500-space car park will be created, allowing 1,000 spaces to be allocated to fans during matchdays.
Everton hopes to have the stadium completed and ready for the 2010 season, the same time Liverpool FC is expecting to complete its new home.by Richard Vaughan