The practice eventually gained the thumbs-up for the 106-home development, which will also include 2,600m2 of shops and restaurants, by Greenwich Council after a major redesign and a trio of appearances before the authority's planning committee.
During that time, the project has been reduced in height and has been 'informed' by discussions with local conservation groups and English Heritage.
Lee Nightingale, of KSS Design, said: 'We went through a few permutations with the planners, looking at the right balance of units and aesthetic for the area.
'Initially there was a 13-storey so-called signature tower at the western end of the development, which was quite a sensitive issue' (pictured bottom).
'After the public consultation we decided to redefine that and dropped the development down to seven storeys. We've kept the mass but massaged it into something more sympathetic.'
Subsequent changes were made to 'reduce the horizontality' of the 270m-long development and give it a more 'human scale'.
The palette of materials was also altered to include more London stock brick.
A start date for work on site is still not known because, the AJ has learned, there are a number of outstanding legal issues to be resolved, including the possibility of future compulsory purchase of parts of the plot.