HKR Architects has won a high-profile contest to mastermind the redevelopment of the famous Brown Bros Building, a former warehouse and brewery, in Salford.
The practice's Manchester office saw off fellow finalists Glenn Howells and Studio Egret West to scoop the landmark project, which is being backed by developer Artisan Property Group.
The firm wants to transform the site, at the corner of Chapel Street and Trinity Way in central Salford, into a mixed-use development including offices, apartments, a hotel and a new public space.
According to HKR director Phil Doyle, the scheme's coloured glass balconies 'will act as a beacon for the 'Vibrant, Prosperous and Beautiful' brand of Salford Central during the day and night.'
Competition judge Felicity Goodey, former broadcaster and chair of Central Salford Urban Regeneration Company, added: 'HKR have understood that this site marks the transition from the densely developed corporate fringe of Manchester into the more relaxed, creative environment of Salford's historic quarter of Chapel Street and the Crescent.
'The Artisan development promises to be an exciting statement of the major transformation which this area will see over the next few years.'by Richard Waite