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Green Deal, green what? Survey reveals public largely unaware of scheme

With less than a week until the Green Deal officially launches consumers are still clueless as to what it is according to a new poll

Research by comparison company uSwitch found that 80 per cent of the population still hadn’t heard of the Green Deal.

Intriguingly more than 50 per cent of those surveyed said they would like the option of receiving a report telling them clearly what improvements could be made to make them home more energy efficient.

Yet, despite this interest in energy efficiency measures, a quarter said that the lack of information was holding them back from actually carrying out any work.

This is yet another blow for the government’s flagship energy efficiency scheme, which has already been criticised for its cost.

The government is again facing criticism for how they have decided to publicise the scheme to consumers. Back in November the industry slammed the ‘shamefully poor’ understanding of the scheme at government level for playing its part in the scheme’s miscommunication.

Anne Robinson, director of consumer policy at uswitch said: ‘The high cost of energy today means that Green Deal has to deliver – there is a lot at stake here for consumers.

The Green Deal has to deliver

‘Household energy is rapidly becoming unaffordable and reducing the amount we use will protect us from higher bills.

‘This is why consumers need to have a simple, well-designed and well-communicated scheme they can trust, if they are to feel the benefits in their pockets and on their bills.’

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