Dixon Jones Architects wants to develop a vast public realm linking Hyde Park and Embankment in central London, ahead of the 2012 Olympics.
The idea comes after the practice's ongoing work on Exhibition Road, South Kensington, which is being developed into a more pedestrian-friendly streetscape, following the example of New York's Museum Mile.
Dixon Jones is now drawing up a concept to transform a much larger swath of west London's streetscapes.
'There are an awful lot of initiatives and developments happening in this area of west London as part of promoting culture in the Olympics,' said practice principal Edward Jones. 'And we believe it would make sense to join up these developments, which stretch from Hyde Park to the Embankment.'
The concept, said Jones, would spread the development for the 2012 Olympic Games more evenly across London.
'We are not proposing turning an entire area of west London's streets into shared-surface roads, but we do believe the spaces between the projects happening in west London could be improved,' said Jones.
The concept is similar to Witherford Watson Mann's 'urban park' scheme, which will link the massive development in south London's Elephant and Castle with the proposed work on the South Bank, through better public spaces. by Richard Vaughan