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Detailed designs of Farrells Earl’s Court masterplan approved

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Detailed designs by Kohn Pedersen Fox (KPF), Terry Farrell Architects and Pilbrow & Partners for the first phase of Farrell’s £8billion redevelopment of Earls Court have been given the green light

At a meeting last night the London Borough of Hammersmith and Fulham backed up The Royal Borough of Kensington and Chelsea’s earlier decision (made on 31 March) to rubber stamp the designs.

The approval for client developer Capital and Counties (Capco) applies to a 16 acre segment of the wider Farrell masterplan immediately behind, and to the sides, of the existing Earls Court Exhibition Centre.

This initial phase of the mega-scheme will include 1,200 new homes, a new public park called the Lost River Park, and parts of the development’s new High Street which will have retail, dining, leisure, culture and community facilities.

Moving west through the site from the Exhibition Centre, KPF is designing two large, ‘V’-shaped residential blocks immediately behind the centre which in turn back on to Farrell’s own substantial scheme which follows the eastern edge of the Lost River Park.

On the other side of the Lost River Park in the heart of what will become Earls Court Village, KPF has another mass of buildings in amongst which Pilbrow has been assigned the Broadway Terrace Building (pictured).

Pilbrow has also been given a prominent site for a residential building where the gently curving Eardley Crescent to the south of the centre meets the southern edge of the new park.

‘We have the plumbest spot,’ said Pilbrow founder Fred Pilbrow. ‘The building, which we call The Prow will be shaped like a piece of Brie,’ he said.

Farrell’s wider masterplan includes 7,500 new homes, of which 1,500 will be affordable, and a £452million package of benefits for the local community including £44million earmarked for local transport infrastructure and £36million for local school, health, community and cultural space provision.

Detailed design proposals for further phases of the Earls Court Masterplan will be presented for consultation in late 2014.

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