Designers wanted for Expo 2015 UK pavilion
A contest to design a ‘highly distinctive’ UK pavilion design for the 2015 Milan Expo is set to launch in January 2014
The pavilion, part of the 2015 Expo in Milan will respond to the theme of ‘Feeding the World: Energy for Life’ and will focus on food, lifestyle, technology and sustainability.
Malcolm Reading, the organiser of the two-stage competition, said: ‘We are delighted to have been selected to find the team who will make Expo 2015 as memorable as Expo 2010 for the UK.
‘Five years on from Shanghai, Expo 2015 in Milan is another terrific opportunity to show the world what makes our design and creative teams the best in class. The challenge is different but the impact will be just as compelling. We are looking for strong collaborations and skilful design leadership.’
The £25 million UK pavilion for the Expo 2010 held in China, was designed by Thomas Heatherwick. Heatherwick beat Avery Associates, Draw Architects, John McAslan and Partners, Marks Barfield, and Zaha Hadid Architects to win the design competition for the structure.
The first Expo was held in London in 1851, and the 1889 event held in Paris resulted in the construction of the Eiffel Tower.
A winner will be selected in May 2014.