OMA's White City designs unveiled

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These are the never-before-seen designs of White City, west London, worked up by Rem Koolhaas' practice Office for Metropolitan Architecture (OMA).

 

 

• Author: Richard Vaughan.

OMA's White City proposals

The images, called Creative London, will be shown at a lecture at the RIBA given by OMA's Reinier de Graaf to be held tomorrow (15 May) as part of the RIBA Futures Fair.

As well as White City, de Graaf will be talking through two other major schemes that the practice is currently working in the Middle East – the Waterfront City in Dubai and the prototype Desert City.

Speaking ahead of the lecture, de Graaf said: 'Once urban plans were designed to accommodate the masses, today the masses have to be seduced.

'If 25 years ago urban plans were still produced to cater to an actual demographic necessity – a more or less delayed response to a more or less urgent need – today urban plans are designed to attract the very population they are planning for.'

Joining de Graaf at the RIBA event will be London's Deputy Mayor Richard Barnes and BBC Newsnight correspondent Justin Rowlett.