Wilkinson Eyre has been defeated in its bid to transform the New Carlsberg Brewhouse in Copenhagen, Denmark into a ‘brand and experience centre’
Carlsberg chief executive Jørgen Buhl Rasmussen said: ‘It was a tough decision to choose between the five finalists’ visions but the jury agreed that the winner was Ralph Appelbaum Associates from New York and London.
‘Their team with PLH Architects from Denmark and Arup and The Visitor Attraction Company from Britain, convinced us that their very ambitious vision for the New Carlsberg Brewhouse is perfect for Carlsberg Group.’
The project features a roof top terrace, a ‘sky arena’, a bar and a restaurant.
Ralph Appelbaum Associates project creative director Dennis Cohen said: ‘Carlsberg welcomes the world to its newly transformed landmark brewhouse – a challenge stage for the digital age - that engages and rewards a new generation of adventurers willing to step up, do the right thing and to live courageously.’
The contest received 64 entries in its prequalification stage, in total representing more than 240 companies and 20 countries.
The shortlist in full
- Wilkinson Eyre Architects (UK), MET Studio (UK), Tinker (NL), Hypsos (UK), Circus (UK)
- DAY Creative Business Partners (NL), Ijsfontein (NL), Elastik Architecture (NL)
- Imagination (UK), Effekt (DK), UIWE (DK), Loop (DK), Niras (DK)
- BIG (DK), Atelier Brückner (DE), e-Types (DK), Davis Langdon (UK)
- Ralph Appelbaum Associates (UK), PLH Architects (DK), SYPartners (US), Scandinavian Branding (DK), The Visitor AttractionCompany (UK), ARUP (UK)