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Wave of outfits bid for Olympic marketing licences

A total of 2,166 companies who worked on the Olympics have applied for licences to enable them to market their work within the first month

However, of the firms that have applied for licences, only 244 licences have been approved thus far, reported sister title Construction News.

The decision to lift the much-reviled Olympic marketing ban, which prevented firms promoting their work on the Games when bidding for work, was made in January.

But the apparently slow pace of the process will be a disappointment to many firms wishing to tout their Olympic achievements.

At the time, Royal Institute of British Architects president Angela Brady told CN she hoped that firms would hear back ‘immediately’.

‘If there are any hold-ups this whole thing will be a farce,’ she said.

Relaxing the restrictions was a key recommendation of Sir John Armitt’s London 2012 – a global showcase for UK plc report last July.

Construction firms were able to apply for licences from 27 January under the new supplier recognition licensing scheme proposal, allowing them to promote their work abroad, on client lists, and at trade shows and award ceremonies.

The rules for UK tender documents are also set to be loosened, while licensed firms will be able to refer to themselves as Olympic suppliers.

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