Ungagged Olympic architects named
Olympic Stadium designer Populous features among 19 architects officially allowed to publicise their role in designing the London 2012 games
Chobham Academy designer AHMM, Athletes’ Village architect DSDHA and velodrome designer Hopkins are other architects to receive free marketing licences.
Contributing architects were previously forbidden from promoting their involvement in the gargantuan project under the Olympics’ strict No Marketing Rights Protocol.
The policy – designed to protect the games’ global and domestic sponsors – proved highly controversial with RIBA president Angela Brady and a string of other high-profile figures spearheading a campaign for its abolition.
In January, the government announced a free marketing licenses scheme administered by the British Olympic Association which would allow suppliers to include Olympics projects in tender documents, award programmes and at trade shows.
Participants are also granted free use of more than 4,000 photographs from the construction of the Olympic Park and other outlying venues.
So far all 19 architects which have applied for licenses have been granted marketing permission under the programme.
They include polyclinic designer Penoyre and Prasad, Basketball Arena architect KSS and water polo arena architect David Morley.
Athletes’ Village architects Glenn Howells, Denton Corker Marshall, dRMM, Lifschutz Davidson Sandilands, Piercy and Company, Haworth Tompkins, CF Moller, Panter Hudspith and Patel Taylor are also included.
While more than 300 licenses have been granted around 17 per cent of applications were turned because they fell into 11 excluded categories – such as computer equipment and raw materials – which exist to protect sponsors’ worldwide marketing rights.
In comparison, the absence of a global architectural company sponsoring the Olympics has meant architects have been free to participate in the post-games marketing programme
Architectural contributors yet to feature in the programme however include Aquatics Centre architect Zaha Hadid, Handball Arena designer Make and Olympic Park masterplanner Allies and Morrison.
Olympic infrastructure architects John McAslan, NORD and John Lyall alongside Wilkinson Eyre and Sinclair Knight Merz (who also worked on the Basketball Arena) are so far absent.
BOA spokesperson Darryl Seibel said: ‘We are still receiving requests. The scheme has been active for three months and the response has been outstanding – it’s more than we could have hoped for.’
Ungagged Olympic architects
Glenn Howells Architects
Denton Corker Marshall
Lifschutz Davidson Sandilands
Piercy and Company
Hopkins Architects Partnership
David Morley Architects
CF Moller Architects
Panter Hudspith Architects
Patel Taylor Architects
Penoyre and Prasad
Allford Hall Monaghan Morris